![]() The song also initially became famous on TikTok, just a few months after Seuco uploaded the track to SoundCloud.īased on the success of songs like “Old Town Road” and “Roxanne,” for new or established artists looking for viral hit in 2020, posting a song on TikTok can’t hurt. In May 2019, Atlantic Records signed 22-year-old Los Angeles rapper Sueco the Child, after his debut single, “Fast,” racked up over 100 million global streams. The track’s success helped Zervas land a deal with Columbia Records, making him the second singer, signed by the label, whose song went viral on TikTok. 6 on the Billboard Hot 100 chart, and has earned its way on Spotify’s “Today’s Top Hits” and “Pop Rising” playlists. D’Amelio, widely popular on the app for her dancing videos, uploaded a short video dancing to the track, which has since gained 4.5 million likes and more than 27 million views.Īrizona Zervas, a 24-year-old rising rapper from Maryland, achieved similar viral success with his up-beat dance bop, “Roxanne,” which has been used on hundreds of thousands of TikTok videos. Cabello’s song is then picked up and used by TikTok stars like 15-year-old Charli D’Amelio. DaBaby),” is one of the latest tracks to capture the attention of the app’s users, inspiring a new viral choreographed dance. Camila Cabello creates TikTok videos dancing to her own songs.Ĭabello’s new song, “My Oh My (feat. Post Malone is also a regular user, uploading funny clips of himself at the American Music Awards and promoting recent music. ![]() For example, the Jonas Brothers use the app to post videos live from the Happiness Begins Tour. Similar to how Lil Nas X first uploaded “Old Town Road” on TikTok, established artists have also taken advantage of the app to share music and post original content. ![]() When browsing TikTok’s “sounds” tab, users have a variety of different categories and genres to choose from, including trending songs, new releases, greatest hits and more. Users can upload original audio or choose a sound from the app. Although TikTok thrives from memes and viral trends, music discovery has become a huge part of the app’s identity in 2019.
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