![]() Today, more than 1 billion messages are sent each month between customers and businesses, a number that Facebook states has doubled in just the past year. At F8 in 2014, Facebook launched a platform around the app with the intention of encouraging merchants and companies to leverage the technology as a way to correspond with customers in the manner they’ve grown accustomed to. Last month, it followed that success with a soccer game, just in time for the Euro 2016 tournament.īut beyond interpersonal communication, Messenger has seen its role evolve to facilitate interactions between people and businesses. In March, the company released a basketball game within Messenger that has since been played more than a billion times. ![]() Facebook said that more than 17 billion photos are distributed by Messenger each month, with 22 million GIFs shared every day, the equivalent of 254 GIFs per second.Īnd let’s not forget about entertainment, since Facebook has been getting into the game space. The rather large percentage of people using Messenger for calls highlights the work Facebook has done with the technology, fulfilling a promise CEO Mark Zuckerberg made last year that the quality of calls would increase as more people used the service.īeyond voice calling, people are more engaged within Messenger, regularly sending photos, stickers, and GIFs to each other. Telephony service is something Facebook has been working on for a while, with peer-to-peer calling introduced in 2013 and group calling rolled out last April. ![]() In fact, the company claims that 10 percent of all Voice over IP (VoIP) calls made globally take place within Messenger. People are also doing more with Messenger, including making phone calls to friends, colleagues, and loved ones. ![]() It’s apparent that people have come to grips with messaging services and are comfortable with Facebook’s offering, in fact, Messenger is considered the second most popular iOS app, behind Facebook’s main app, and its Android version has been downloaded more than 1 billion times. Data can be used to build or improve user experience, systems and software.What’s more, as Facebook counts more than 1.65 billion monthly active users, 1 billion people using Messenger means that more than 60 percent of the social network’s users communicate with the app. Insights about audiences who saw the ads and content can be derived. Ad and content performance can be measured. More data can be added to better personalise ads and content. Personalised ads and content, ad and content measurement, audience insights and product developmentĪds and content can be personalised based on a profile. a und f DSGVO), is thereby processed for the following purposes: Storing and/or retrieving information on a deviceĬookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you. a DSGVO) or personal identifiers, IP addresses, as well as your individual usage behavior (Art. Some of the information stored on your device, such as cookies (§ 25 Abs. We collect personal data and also transmit it to third-party providers that help us improve and finance our digital content.
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